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Uber and Toast team up to end restaurant 'tablet hell'
Uber and Toast partner to integrate their platforms, allowing restaurants to manage in-house and delivery orders from a single dashboard.
Key Points
- Uber and Toast partner to integrate their platforms, allowing restaurants to manage in-house and delivery orders from a single dashboard.
- The integration will allow restaurants to manage Uber Eats promotions and ads directly from their Toast system starting in 2026.
- The deal reflects a broader consolidation trend in restaurant tech, with competitors like DoorDash and Grubhub also making strategic acquisitions and partnerships.
Toast and Uber are merging their platforms in a multi-year global deal, aiming to give restaurants a single dashboard to manage in-house orders and deliveries.
One dashboard to rule them all: The integration combines Toast's point-of-sale system with Uber's delivery network, rolling out first in the U.S. and Canada. A key feature, set to launch in 2026, will let restaurants run promotions and ads on Uber Eats directly from their Toast dashboard.
The race is on: The move is the latest in a restaurant tech consolidation trend, as noted by publications like \*Restaurant Dive\*. With major players racing to become the all-in-one operating system for restaurants, the competition is heating up: DoorDash recently snapped up reservation platform SevenRooms, and Grubhub has inked partnerships with giants like Amazon and Instacart.
The partnership deepens the reliance of restaurants on a single tech ecosystem, trading operational simplicity for less flexibility and negotiating power down the line. The push for efficiency comes as the restaurant industry faces a severe labor crisis. With 220,000 fewer jobs than pre-pandemic, many operators are turning to tech like earned wage access and digital tipping to attract and retain staff.
